The Wipro Brand Identity

The present Wipro Identity was redefined in 1998. This brand identity represents the diverse businesses and corporate values associated with Wipro Limited. It is composed of three mutually-dependant elements:

  • Rainbow Flower
  • ‘Wipro’ (written in black)
  • ‘Applying Thought’ (written in black)


The rainbow-hued sunflower, suggestive of Wipro’s initial business, indicates a conglomerate that is:

  • Dynamic & Energetic
  • Multi-faceted
  • Large & Diversified
  • Innovative
  • Vibrant

Our tagline, ‘Applying Thought’, sums up the aspects of our vision:

  • Futuristic
  • Innovative
  • Intellectual
  • Mature
  • Powerful

Color Significance

We understand that colors communicate ideas better, transcending language and culture barriers. Our logo incorporates the broad spectrum of color, making it aesthetically appealing. The colors used in the Wipro brand identity have particular significance:

  • Red: Life, Dynamism, Auspiciousness
  • Green: Nature, Freshness, Growth, Prosperity, Youth
  • Yellow: Sun, Warmth, Vitality, Aspiration
  • Violet: Intelligence, Innovation, Shrewdness, Mystery
  • Blue: Sky, Sea, Transparency, Nature